Delivers sales leads businesses want.

Why online marketing for lead generation is more feasible for SMEs

Sales lead generation is the attracting the attention of consumers to a business’s products or services. It’s traditionally accomplished by methods such as paying for print ads. However, it’s now increasingly achieved by harnessing the far-reaching influence of online marketing.

Old-style sales lead generation can still be effective. That said, its high cost means it’s mainly the province of large corporations that can afford to run high-profile newspaper, radio, and TV ads and host conferences, trade fairs, and other public events.

Most small and medium enterprises (SMEs) in Singapore don’t have the resources for this sort of flamboyant showboating, hence online search marketing gives them an attractive, affordable alternative.

Organic search engine optimisation (SEO) coupled with pay-per-click (PPC) advertising is now regarded as an indispensable marketing tool to boost a company’s client base and revenue.

Old school vs online sales lead generation techniques

Let’s look at common sales lead generation services in Singapore and see how they stack up against internet marketing.

Traditional lead generation services

  • Telemarketing entails cold calling, and it’s often outsourced to a company with a list of prospects. As long as potential customers can be accurately pinpointed, telemarketing can be effective in reaching out to a target audience. On the down side, it’s unable to engage with a large number of people in one go. Further, many people are irritated by strangers phoning them out of the blue and trying to sell them something.
  • Email and SMS (Short Message Service) text marketing is again typically outsourced, but with the advantage of contacting many people at once.

Both telemarketing and SMS sales pitches have become less effective since the introduction of the Singapore Personal Data Protection Act (PDPA) in 2012. PDPA regulates the use of personal data by private organisations and allows individuals to opt out of getting marketing phone calls and text messages.

Online lead generation services

  • Search engine lead generation and PPC advertising, when carried out properly, results in your products or services being brought to the attention of many people in search engine results pages (SERPs). Because these individuals are actively looking for what you have on offer, this marketing method produces leads of a high quality. A downside is that it won’t work if you’re selling something that people just don’t search for online.
  • Social media lead generation involves placement of ads on websites such as Facebook, which attracts a large number of visitors and boasts sophisticated targeting technology. The Today newspaper reported in 2014 that Singaporeans were spending an average of more than 2 hours a day on social media channels. One drawback of social media marketing is that it can be difficult to stand out from other advertisers.

SEO, PPC advertising, and social media provide ideal channels to take advantage of market segmentation – dividing a market’s potential customers into different groups. This is a potent means of homing in on prospects as individuals, particularly when combined with quality content that speaks directly to the people in these subsets.

Find out more about typical market segments supported by online marketing firm – Emerge360.

How SMEs can overcome challenges in online marketing

While web marketing overcomes the problem of having a limited budget for promotion of goods and services, it also presents new challenges. Finding the time and expertise in-house to develop an effective online marketing strategy will be impossible for the majority of SMEs.

However, a reputable, experienced sales lead generation company specialising in online marketing can give you a major advantage over your competitors. They do so by raising the profile of your business and helping you to attract new customers.

As an expert search marketing services firm, Singapore’s Emerge360 team of digital marketing professionals focuses on SEO and PPC advertising, backed by high-quality web content.

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Website SEO, a form of inbound marketing, attracts customers to services and products through the use of content containing keywords that your prospects are entering into search engines.

PPC advertising, an outbound marketing method, buys visits to your website, instead of gaining traffic organically.

Today, having an effective online sales lead generation tool that can also positively reflect your brand identity is imperative.

How online sales lead generation can benefit you

  • One of the main benefits of this sales lead generation process is that it enables you to run a 24/7 marketing campaign – and you don’t have to pay anyone overtime!
  • Besides being time effective, internet marketing is also cost effective. The price of traditional offline promotions via advertising in printed media or on radio or TV is likely to be prohibitive for SMEs. However, a powerful online marketing strategy comes in at a fraction of the cost, and tends to produce a high return on investment (ROI).

Digital marketing techniques also provide for detailed analysis to measure how your promotional campaign is performing in terms of web traffic growth and creation of sales leads.

Writing for business news specialist Forbes Magazine, Jayson DeMers, founder of a top U.S. content marketing company, warned of the dangers of ignoring the potential of digital marketing, saying: “Online marketing becomes more important on a consistent scale as time passes.” See “Is Online Marketing Really Necessary for Small Businesses?

What B2C and B2B sales lead generation companies can do for SMEs

Used in a responsible way, sales lead creation targeted at customers – as opposed to other businesses – delivers valuable information to consumers, rather than just promoting a brand. The creation of informative, quality content for would-be customers is a key aspect of business-to-consumers (B2C) online marketing, and a practice adopted by all reputable web content writing firms.

A respectable business-to-business (B2B) sales lead generation company will also strive to give potential clients – in this case other businesses – relevant, focused information to allow them to make an informed decision when it comes to buying supplies or outsourcing services.

Why choose Emerge360


Emerge360 offers SMEs a customised package to produce a highly-effective online marketing campaign to help you win more customers.

Our services include expert SEO, powerful PPC advertising with Google AdWords, and accomplished web content writing – all focused on generating sales leads.

We’re also a highly-skilled professional web design and web development firm in the field of online lead generation.


As a small business ourselves, we understand the challenges faced by SMEs in Singapore. If you take advantage of our sales lead generation services, you’ll have one sales function to worry less about.

Further, we can increase your sales productivity by allowing your sales people to get on with the job of selling instead of having to spend time gathering sales leads.


Emerge360 operates its own sales lead generation websites, which enables us to experiment with different SEO, web design, and content writing techniques to find the formula that will work best for your business.


We value the trust our clients place in us, and we earn their confidence by an outstanding after-sale service.

Emerge360 delivers sales leads businesses want

What our clients say

When Kirby told me Emerge360 could build us a website that would generate sales leads for us without the need to advertise, I was sceptical. I was sure, when someone googles for our type of services, hundreds of existing interior design and renovation websites would be shown before ours.

Amazingly, about 1 month after our website was launched, we started receiving sales leads – and they just kept coming! We used to have to pay big marketing dollars to get such leads!

I am delighted with Emerge360 not just because of the sales opportunities they are bringing us, but also their professionalism, trustworthiness, and on-going support.

I recommend any business that want more sales speak with Emerge360.


Kepha Design and Contracts


10 Anson Road #27-18

Singapore 079903

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